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BVLGARI – 125 Years of Italian Magnificence

25 Apr

IFA Paris’ Shanghai students had the opportunity to visit the BVLGARI 125 Years of Italian Magnificence’ at Tadao Ando’s Aurora Museum in Shanghai.The exhibition retraced the main chapters of Bvlgari’s history and its evolution from the opening of the first shop on Via Sistina in 1884 through the modern day.It’s not Bvlgari’s first time in China, this particular exhibition features Mainland China’s first ever display of Elizabeth Taylor’s private collection with the Elizabeth Taylor Hall.

To learn more about the exhibition, please read our press release:




A gorgeous emerald and diamond necklace given to Elizabeth Taylor by Richard Burton in 1964.

M.A.C’s SS12 trends presentation

17 Apr

On Tuesday April 10th, our 2011 Bachelor Fashion Design students visited M.A.C (Make-up Art Cosmetics) – leading producer of consumer and professional makeup worldwide – in Shanghai. M.A.C. showcased their 2012 Spring Summer trends to the students. 


Last year’s trends were toughness and androgyny, this year’s season announces the revival of altogether more feminine and sensual approach to make-up.For this SS2012, M.A.C shared 4 principals themes: ATH-ELITE, ORE-INSPIRED, NOUV-EAU and NEO-N.

ATHE-ELITE theme presents the woman very natural, fresh, chic and sporty. It is near to naked but certainly not raw. It seems that there is no make-up on the face but there is a wet-effected and maxed with moisture skin. This season is about dewy, sporty and spa-fresh-feel.The second theme ORE-INSPIRED, is more about using tan-relevant and tan-related shades to accentuate the lips, cheeks and eyes.NOUV-EAU, the lips and cheeks get a look-in with stains of fondant-y peach, apricot and strawberry tones, it’s a trend that’s essentially eye driven: lids and lower lashlines enlivened with diffuse, single-toned water colour washes of pastels and flesh tones through to mink and rubs of charcoal.This theme is sensual, ultra feminine, fluid and refined without being sugary or cute.The NEO-N theme is inspired by graffiti. It’s about wearing neoprene colour against plump, workout-fresh skin and an aerodynamic brow in an effortlessly chic, considered way.

At the end of the presentation, one of our students, Shen Tumenglu, volunteered to allow  event artist Zhang Lei to apply some make-up which engaged others students to ask several thoughtful questions. As students departed, they received an exclusive M.A.C Pro membership card which allows them access to M.A.C courses, a chance to meet some famous stylists face to face and discounts on M.A.C products. After the students left, I took a closer look at the selection of make-up they featured during the presentation. I thought the second theme ORE-INSPIRED was definitely the theme I’ll be looking forward this spring because it is very simple, beautiful and feminine: Perfect for a urban woman!









Discover M.A.C’s products:

Here’s your chance to win 100 Euros of M.A.C cosmetic products and an interview on our blog, participate in our international fashion contest:

A guest from the fragance & cosmetic industry: Anne-Marie Saget

29 Mar

On March 27th, our MBA/Masters Fashion Business students had the opportunity to meet Anne-Marie Saget, a professional from the fragrance & cosmetic industry. She has more than 30 years of international experience with different companies, including Guerlain, where she worked with Jean-Paul Guerlain in the creation of famous perfumes. She now offers consulting services in the fragrance, cosmetic and flavor industry in her spare time and is currently spending two weeks in Shanghai to present her experience and her profession to our fall intake. 


Her inspiration to pursue a career in these industries began at a very young age.  In her adolescent years, Ms. Saget had the privilege of travelling the world and visited some of the most beautiful gardens.  At 15, she was given her first bottle of perfume, Guerlain, which, she described as an addiction which has lasted with her till this very day.  Her pride and passion for smell and perfumes ultimately shaped her career as a Perfumer.

Ms. Saget has travelled to places all around Asia, spending time with local people to understand different cultures and the unique sense of smells these places brought. Each culture truly eradiated a significant contrast of fragrances that inspired her to pen the book ‘’Fragrances from the Far East’’ in 1990 which chronicled her experiences in Asia.

During the presentation, she offered students to smell a variety of natural raw materials such as Osmanthus from Shanghai, Ambre gris from the Pacific Ocean which floats in the sea, Olibanum tears from Somalia, and Orris roots from Italy.

”I love the presentation! As a consumer, we don’t know anything on perfumes, we just buy it. Anne Marie gave us valuable information and advice’’ commented Anastacia Plastinina from Russia.

Ms. Saget offered a final tip for students, when you go in a perfumery and you want to smell many perfumes, to cleanse your sense of smell, you should smell wool.   To master the sense of smell for perfumes, it will take years of training but anybody with a passion can achieve this.  I could not agree more.

Citroën Visit

7 Feb

On Tuesday the 6th of December, Paris’ IFA Business Management students visited Citroën, Europe’s largest car manufacturer, to see the latest luxury collaboration in Citroën’s auto-atelier: the new DS5 Ultra-Prestige.A hybrid of fashion and function, their latest DS model incorporated a heavy stylisticapproach and was the perfect launch to engage IFA’s postgraduate students in Citroën’s design ethos.


Nearly a century old, the automotive company has built a reputation for its creativity and modernity, better known by their slogan‘CréativeTechnologie,’with a veteran design team at the helm, including Vincent Lobry, former accessories designer at Louis Vuitton.Lobry, Citroën’s Colors and Materials designer, and three other presenters explicated luxury brand management initiatives and communication strategies to an eager IFA team.Students were led through the entire design process from initial research and trend forecasting, to the creation of mood boards and colour palettes, to the final product.

DaviniaVitrac, a second year student in the BA (Honours) Fashion Design and Technology program was “was very impressed by the amount of time that Citroën had dedicated to making our visit an informative and worthwhile morning, and how incredibly well organized it was.”  The intensive morning provided students with exclusive insight into Citroën’s creative marketing and design process, many of which directly correlate with those in fashion.  For example, Prada shoes directly inspired the car’s black and gray colour gradient.

While fashion and luxury hybrids are hardly novel, the automotive industry as a whole has recently seen a greater emphasis on fashion collaborations too. For example, September’s CR-Z re-launch, a partnership by Intersection magazine and Honda, debuted a limited edition automobile designed by Ango-Japanese icon EleyKishimoto.

“The parallels between fashion designandautomotive design really interested me, because the concept and the process are the same, however the medium is different,” says IFA’s post-graduate student YaseerBawazeer. “Citroën aimed to imbue their product line with a greater sense of creativity and fashion for the future, which was evident in the DS models that we saw during our visit.” Particular attention to detail is obvious in the final product as well – from the DS logo embossed leather interior, to the chain-link black and gray leather seat designs that resemble a watchstrap, this luxury vehicle definitely exudes sartorial nuances.

Despite the many conceptual and aesthetic similarities between fashion design and luxury automotives, IFA’s postgraduate students also discovered the fundamental long-term disparities. Fashion design moves at a faster pace than car design: trends can be adopted quicker, products can be reproduced and filtered down to the public more timely, and the dependency on longevity and function has no real necessity in high fashion.  In fashion, aestheticism is enough to catalyze a consumer purchase, but beauty alone isn’t enough to sell luxury vehicles.

Vincent Lobry’s advice particularly resonated with Vitrac, whose background includes a role as Brand Manager in the Wine and Spirits division of LVMH’s New York office.  Though her shift towards fashion design seemed like a tremendous change, the parallels of designing for a luxury label helped Vitrac tremendously, particularly hearing it from a fellow former LVMH employee.  “Vincent shared with us asentiment that every designer must adhere to,” said the IFA student, “being a designer is so much more than having the ability to draw beautiful things, as an artist does; to be a designer you must be able to communicate beautiful things that can most importantly be produced.”

The DS5 hybrid’s sartorial debut even inspired the Citroën 2012 Creative Awards, a reverse design contest that challenged competitors to capture the model’s joie de vivreby designing two outfits (his and hers) suited to young professionals that imbue sleek aesthetic of the aerodynamic DS5. Now equipped with first-hand knowledge from Citroën’s own elite, many of IFA’s Business Management students have entered the style contest.  Winners were announced on the 27th of January, with three potential chances to win and with the first-place prize at €3000.

To view the style contest and the Citroen design winners at their website follow the link here:

                                                                 Article by Ali Leier